New York State's Ad Growth Led by Digital

June 28, 2017

 

Excerpt from Inside Radio "Mirroring trends in the national market, advertisers in New York State are shifting more money to digital media. In 2017, among the top 10 NYS markets, online and mobile will rank as the No. 2 and No. 4 ad categories, respectively, according to a new survey by BIA/Kelsey, with online accounting for $1.78 billion in ad spend and mobile representing $1.54 billion.

 

Only direct mail ($3.57 billion) and broadcast TV ($1.73 billion) account for more ad spending. Terrestrial radio ranked No. 5 with $992 million in ad billings.

 

Over the next five years, BIA/Kelsey says mobile will move up two spots and rank as the No. 2 overall media in New York State."

 

The Media Store recognized the growth of digital and more importantly, why it is growing. So, we put together a structure that can get local businesses the same digital marketing techniques that Fortune 500 companies use, but at an affordable price. Whether you want to geofence, site retarget, or digital direct mail we can set your business up for success. 

 

Don't know what any of those are? No problem, we do and we know how to put them together to get the best ROI. (Return on Impression)

 

Find out more about these digital services here https://themediastore.com/products

 

 

 

 

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