Advertisers Cutting BIG...except Digital

June 20, 2017

 

A picture is worth a thousand words.

 

Borrell Associates asked advertisers if they planned to reduce certain media advertising. People continue to be pessimistic about print media, 1/4 point to reducing radio, & 1/5 say they will cut TV.

 

With these large numbers of advertisers cutting those media outlets where will they put their advertising dollars? 

 

Probably digital marketing.

 

According to the same study, digital alone stands at just 3%. Only 3% say they plan to cut digital! Why? Because they get less wasted impressions, more bang for their buck, and more data feedback.

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Marketing 101: Go Where The People Are

June 14, 2017

1/1
Please reload

Recent Posts
Please reload

Archive
Please reload

Search By Tags