Search Retargeting allows you to market directly to potential customers who are searching for your product or service at that time.
Category Contextual Targeting targets your messaging on websites where potential
customers are more likely to be visiting.
Keyword Contextual Targeting serves your ad to those who are reading screen content related to your type of business.
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Search Retargeting is when someone does a search for specific keywords or phrases and then as they browse the internet in the coming days and weeks, they'll see your ad.
Contextual Retargeting is similar but instead of doing a search, they visit certain websites with the same keywords or phrases you wan to target.