Geo-Targeting – This behavioral data ensures that your ad appears in front of the user in any part of a city or region. Example is you can target an entire area like a Zip Code such as 32507, a neighborhood, a city or other geo-graphic area! We can show conversions (store visits) or not depending on what you are trying to accomplish with your campaign!
Add Site Retargeting to this campaign HERE
Geofencing is when you place a digital fence around a place of business or other specific address. Anyone who crosses that geofence can begin to have ads served to their phone (and their home or work computer through our unique Geoframing platform.)
We track the IP Address of the phone that crossed the geofence to see if they come to your place of business. If so, that's a geoconversion.
Geotargeting is similar but is where you can target large geographic areas like cities, our counties.