Alessandra Alarcón Assumes Key Role At SBS


Alessandra Alarcón has been appointed President of SBS Entertainment as the company celebrates 35 years of operation. She became the sole producer of the Calibash event in Los Angeles in 2017, after joining SBS in 2014 as a Sales Associate.


SBS owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40, and Urbano formats. SBS also operates AIRE Radio Networks, a national radio platform of over 250 affiliated stations reaching 94% of the U.S. Hispanic audience.

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