Digital is your companion, not your enemy!
Jerry Lee has been the epitome of what radio should be all about. He has nurtured this for over a half century at WBEB in Philadelphia. The beauty is that his vision has never wavered, nor has his commitment to excellence. His radio station is the prime example.
His insights and actions has led WBEB to dominance in his market, both in programming and what they deliver to advertisers, by understanding his audience and educating advertisers.
He has adapted and pioneered much in his career. His recent writing demonstrates that. As a devout student of Jerry, we find his teachings today as relevant as ever.
That adaptation includes exploiting the new media, called DIGITAL. By combining the “old” in radio and its history of delivering results for advertisers with “the new” in digital, is a one-two punch for successful campaigns.
Digital is the Yellow Pages of today, he writes:
“In the heyday of the Yellow Pages, people would look you up before they made a purchase. The Advertisers who also used Radio somehow looked better when they were spotted in the Yellow Pages. Customers chose a particular company because they were more familiar with them. This is what Digital does today. An online product Search works the same way the Yellow Pages worked years ago. In combination with Radio, the pair is like 2 + 2 = 6 Plus.”
Radio stations weren’t able to partner with the Yellow Pages, but you can with DIGITAL. The Media Store has those key products that enhance the branding your advertisers do with your stations. They want it; they need it.
Jerry further writes:
“Remember Digital and Social Media are not your enemy…they are your companion. Digital helps make the case that the Advertiser needs to buy Radio year round. Radio and Digital together are much more powerful than either medium alone”
Radio stations weren’t able to partner with the Yellow Pages, but you can with DIGITAL. The Media Store has those key products that enhance the branding your advertisers do with your stations. They want it; they need it. Call us and let’s partner with you and your advertisers to make “2 + 2 = 6 Plus.”