• Hugh McPherson

Do Not Go Gentle Into That Good Night!

The world changed when Larry Page and Surgey Brin incorporated Google as a privately held company on this day, September 4, 1998. Nearly 6 years later an initial public offering (IPO) took place on August 19, 2004, and Google moved to its headquarters in Mountain View, California, nicknamed the Googleplex.

There have been many debates in the past 20 years whether this was a good thing or a bad thing for society. President Trump has accused the company of being biased, parents accuse the company of exposing children to harmful material and business owners complain to me about how much money they have spent trying to get in the first 7 positions in a search!

Many have asked my thought of what impact Google has had, positive or negative and I answer yes. Confused I am asked which one, positive or negative. I say both, as with most advances, the fleas come with the dog! I believe the world turns in one way, ever forward. I think this is what is what we are meant to do, and we must boldly go where no one has gone before, thank you very much Captain Kirk!

It makes me think of the Dylan Thomas poem "Do Not Go Gentle into That Good Night." In this great work Dylan says; “Do not go gentle into that good night, old age should burn and rage at close of day; Rage, rage against the dying of the light.” What am I trying to say? We should rage against lack of progress until our last breaths to help all benefit. Now people without large amounts of capital can start businesses from their homes and prosper. I ask you, is that a bad thing?

So how did Google get its start? It began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California. Conventional search engines ranked results by counting the number of times a search term appeared on the page. They theorized about a better system analyzing the relationships among various websites.

They called this new idea Page Rank and it determined a website's relevance by the number of pages or the importance of those pages that linked back to the original site. The original name, Back Rub, was replaced by a misspelling of the word “googol,” which is the number 1 followed by 100 zeros.

Original early investors included Andy Bechtolsheim, co-founder of Sun Microsystems and Jeff Bezos of Amazon. Within 8 years the company has passed $10 Billion in advertising plus $112 million in licensing fees! They passed $110 Billion in revenues in 2017, up $20 Billion from 2016’s $90 Billion! Google grew more in one year than radio entire revenue of $17.9! Did that get your attention this morning?

Not a bad start for research project, and the amazing part is YOUR radio stations can be a part of this amazing growth! Digital will see a $50 Billion increase by the end of 2021 and there is no reason you should take the Ostrich approach! Sticking your head in the sand just means the tiger will bit you in the behind and you will miss big chances to increase top-line revenue and bottom line profits!

Do not go gentle into that good night!

Call The Media Store today and we will show you how to rage, rage against the dying of the light!

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