Borrell Finds Radio Lagging Behind Newspapers, TV In Offering Digital Add-Ons
Re-posted from All Access.com
Every SUMMER, BORRELL publishes weekly insights from its Local Advertiser Survey. These insights come from the largest survey of SMBs in the nation, conducted annually from APRIL-
JULY. These charts represent key insights from a survey of 40+ questions of local advertisers. One insight is published each week starting JULY 2nd. Full survey results are available to BORRELL Subscribers.
This week's chart notes at least half of those selling radio, TV and print are offering digital add-ons, with radio lagging and newspapers leading.