• Hugh McPherson

New York State's Ad Growth Led by Digital

Excerpt from Inside Radio "Mirroring trends in the national market, advertisers in New York State are shifting more money to digital media. In 2017, among the top 10 NYS markets, online and mobile will rank as the No. 2 and No. 4 ad categories, respectively, according to a new survey by BIA/Kelsey, with online accounting for $1.78 billion in ad spend and mobile representing $1.54 billion.

Only direct mail ($3.57 billion) and broadcast TV ($1.73 billion) account for more ad spending. Terrestrial radio ranked No. 5 with $992 million in ad billings.

Over the next five years, BIA/Kelsey says mobile will move up two spots and rank as the No. 2 overall media in New York State."

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