A picture is worth a thousand words.
Borrell Associates asked advertisers if they planned to reduce certain media advertising. People continue to be pessimistic about print media, 1/4 point to reducing radio, & 1/5 say they will cut TV.
With these large numbers of advertisers cutting those media outlets where will they put their advertising dollars?
Probably digital marketing.
According to the same study, digital alone stands at just 3%. Only 3% say they plan to cut digital! Why? Because they get less wasted impressions, more bang for their buck, and more data feedback.