• Hugh McPherson

Radio Looking at Digital

Radio had a soft Q1 and with that they are looking to bounce back in Q2. InsideRadio.com reported that BIA/Kelsey forecasts an "8.4% uptick in digital but just a 0.5% increase in over the air." The article also states that radio's digital dollars are expected to grow 17 times faster than over the air dollars.

Overall, more radio groups, small and large, are looking to increase their revenues with off-the-air solutions. Digital just leads the way! Digital marketing services like The Media Store's "8 Key Digital Assets" along with "Digital Direct Mail" work hand in hand with radio to help businesses get the most out of their advertising dollars. You have a large concert you are putting on? Have the sponsors of the event also GeoFence the event with our unique 300' x 300' micro-fence so al of those in attendance will continue to get ads from the sponsors!

There's so much more to do! Contact us to get a custom quote from a Territory Owner on how radio groups can sell The Media Store's digital services!

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