frequently asked questions!

Websites Builds

Where can I see some samples of websites you've built?


Click the link below for samples of sites we have built: https://www.themediastore.com/website-build




How long will it take to complete a website?


We aim for 1 month. Look at the schedule on this page https://www.themediastore.com/website-build




What is a domain when building a website?


Read the top of this page to understand the 4 parts of a website https://www.themediastore.com/website-build * We only do the website build. We don't buy the domain or do the hosting, but we can guide you and your client on how to do these.




What are the steps to buidling a website?


www.themediastore.com/website-build Video to explain the steps to a website build:




How much is the retail price of your websites?


www.themediastore.com/web-packages




Do you offer any website assessment tools for my client's current website?


Yes we do and it's FREE! Free Website Assessment - The Spa Report!




How do I enter a custom website builds order?


tms custom website builds order





Our Products

Where do I find the retail prices for the all your products?


https://www.themediastore.com/pricing




What products do you have that will generate actual sales leads?


We have two, Digital Direct Mail or DDM and Click Cricket. DDM is the #1 email product in the U.S. because of our 100+ million person searchable database of opted-in consumers and the fact we give the first & last name of all "opens & clicks" to each campaign. Digital Direct Mail / DDM Sales Deck: www.themediastore.com/ddm Click Cricket is the ONLY product in the world that reveals the TRUE anonymous website visitors to your client's website with the leads, contact info and pages visited delivered the next day! Click Cricket Sales Deck: www.themediastore.com/clickcricket




How do I decide which product is right for my client?





How Can I Print off Sales Decks?


Choose the package you want and click on link next to it: Click Cricket Sales Deck : https://www.themediastore.com/clickcricket Digital Direct Mail Sales Deck : https://www.themediastore.com/ddm 8 Key Digital Assets Sales Deck : https://www.themediastore.com/8ka




How do I enter an order or a re-order?


You have several choices depending on the product you want to buy. You can go to "building ads" or directly to the product you want to enter if ad creative is not needed or already completed: re-order instructions video If you need ad creative click on the link to either of these depending on the product type: www.buildingads.com/8kapreorder www.buidlingads.com/ddmpreorder If you need Click Cricket click on the link below & remember there is NO ad for this product: www.themediastore.com/ccorder If you do not need ad creative here are ALL the individual order sites: www.themediastore.com/8kaorder www.themediastore.com/ddmorder www.themediastore.com/ccorder www.themediastore.com/weborder If you already have an order and want to do a re-order click the link below: www.themediastore.com/reorder




Once I have made a sale, when should I start the follow-up process?


Here are the BEST PRACTICES for follow-up for each of our products: 8ka follow-up! ddm follow-up Click Cricket has no ad, so this product requires a different approach. Depnding on wether your client picks daily, weekly or monthly data delivery. Most clients choose daily delivery will impact your approach. If you client receives data (leads) daily you will want to follow-up with them often especially at the start of their first month. Follow this process for Click Cricket: 1) DATA LINK - Confirm that your client is receiving their data links (daily or weekly or monthly) most get them daily. Remind them that each data link expires after 3 days (we can re-send a link within the month but data expires within 30 days and cannot be recovered). 2) DATA DOWNLOAD - Confirm that they have downloaded the data on each link into an excel or csv file so they can build their own database of leads interested in their products & services! An excel file can be easily converted into a csv file. 3) DATA UPLOAD - The csv file can then be uploaded into their own CRM or a program like HubSpot. This data can NEVER be uploaded into Mail Chimp or Constant Contact (be sure thier crm allows them to upload third party data. (Mail Chimp and Constant Contact DO NOT and they are NOT CRMs, they are ESPs - Email Service Providers). 4) RESULTS - The result is measure in the DATA DELIVERED and not the client's sales as a result of Click Cricket. If they data is NOT converting into sales there is a problem with your client's sales process and how they follow-up on the data. The data is the actual activity of interested buyers on THEIR website and is not inacruate.




Do you have any automotive solutions for creating videos for the dealer's entire inventory and putting these videos on the car dealer's website?


www.shapcell.com Click Here 2 request a DEMO




Do you have any automotive solutions for creating videos for a car dealer's fixed ops?


www.shapcell.com Click Here 2 request a DEMO





Order/Reorder

I have a client who wants to re-new do the exact campaign he ran last time, do I have to re-input the entire order again?


No, use this link https://www.themediastore.com/reorder




My client wants to reorder but they want to add geofences or the creative. Do I have to put in a new order or can I use the Reorder page?


Use the reorder page (https://www.themediastore.com/reorder) click on "Continue Order with Changes" option.




How to I enter an order or a re-order along with creative?


There are a few options to enter an order or a re-order, click on the choices below: order video re-order instructions video




What do I need to enter orders and build ads for my clients?





Why does the 8KA Order recommend adding analyticsfulcrum@gmail.com to the customer's Google Analytics?


1.) If they add our email as an admin to their Google Analytics then we can include Google Analytics in the Client Dashboard that shows how their campaign is going. So they can get both pieces of information in the same place. 2.) We are also able to use the Analytics to adjust the campaign based on the info we are able to obtain there to optimize the campaigns.




How do I set google analytics for my client's campaign?


Click Here 2 Set-Up Google Analytics #googleanalytics #setupgoogleanalytics





General Questions

How Can I Print off Sales Decks?


Choose the product you want below and click on the link next to it: Click Cricket: www.themediastore.com/clickcricket Digital Direct Mail / DDM: www.themediastore.com/ddm 8KA / 8 Key Digital Assets: www.themediastore.com/8ka #salesdecks # sales decks




Why should we sell digital along with our current products?





Why will digital grow?





What web browser should I use for maximum performance on this site?


If you use a PC: Google Chrome is best, Microsoft EDGE and Firefox are very good - avoid Internet Explorer as Microsoft announced in February 2019 that is it no longer a web browser, is not supported and should not be used as a back-up. Click on the link below for more details on IE not being a browser: ZDnet.com Article - Microsoft Secuirty Chief - Internet Explorer is NOT a Browser If you use a Mac: Safari & Google Chrome work best, Firefox performs well - Internet Explorer and Microsoft EDGE do not work very well and are unstable. Downloads: Google Chrome Firefox Safari




When should we collect the money for each sale?


99.9% of all digital is sold by to consumers cash in advance! Google is ranked #1 in advertising and will do $150+ billion this year. Facebook is #2 and will do $55+ billion this year. The two cominbed will do $205+ billion making them 12.11 times the size of the entire radio industry! Amazon started selling advertising 2 years ago, did $3 billion last year and will reach $38+ billion by the end of 2023 and be #3 in advertising. We recommned you collect your digital investment up-front to gain more commitment and limit your exposire to liability in the event a client refuses to pay.




How do we write or create an ad?





How do we measure results of a campaign?


This varies based on the campaign bought but is measure in ANALYTICS and not in the sales made inside the business. There is NO click fraud or bot clicks with ANY prodcuts the media store sells through you to your clients. Search specific porodcuts in our search feature to learn how to measure results for any of the products we sell. NOTE: Many clients want to measure this new technology with 1975 tactics like asking a customer if they saw an ad on their phone or got an email. This type of activity will not be accurate and will result in a 90%+ cancellation rate. It is best to address client expectations and results at the start of the campaign, not the end!




Can we geo-fence a elementary school, middle school or high school?


No you cannot do that any longer.




Can we geo-fence a high school football field?


Not if it is within 500 feet of another school.




What happened to SmartEvents?


SmartEvents is a type of geo-fencing that shared the costs of a campaign over multiple clients. This product was discontinued because the sales were less than one-half of 1% of our sales, it had very high execution costs and was confusing to re-sellers and clients. Since SmartEvents is actually geo-fencing shared by many clients, it can be more easily re-created by you! SmartEvents How 2 For You: 1) SIZE/TARGETS/CONVERSION ZONES - Select a size of campaign - 30,000 impressions over 30 days is the minimum, there is NO maximum. Each client picks as many geo-fence targets and conversion zones up to 25 TOTAL. After 25 of each there is an extra fee of $250 each for more conversion zones and more targets. 2) PURPOSE - Link it to a station event, community event or a large promotion! 3) SPONSORS - You can put in as many as 25 different sponsors to drive the investment down to layer it into ANY station sales package with ease! 4) ADS - There are only 4 ads, like any geo-fence campaign that will send those who click on the ad to the "landing page" of your choice! 5) DASHBOARD - There is only one (1) dashboard that will show results for all 25 sponsor conversion zones and all 25 sponsor geo-fence targets! This dashboard is shared at the re-seller's discretion (we only email to one person at the re-seller). NOTE - Like any campaign we only bill the re-seller for one (1) campaign for the total cost. We cannot break this campaign out over your clients as we do not bill them, you do.




What is a CRM?


CRM / Customer Relationship Management is a technology for managing all your company's relationships and interactions with customers and potential customers. A CRM system helps a seller and a company stay connected to customers, streamline the sales process and close more sales. Here are a few examples of CRMs that you might be aware of: www.hubspot.com www.salesforce.com




What is an ESP?


An ESP is an "email service provider" and it's a company that helps you send email marketing messages using an email marketing platform (ESP) or email tool. An ESP is also an "email sending platform" and many companies offer the option to buy a software program as self-service meaning you can create and send the message yourself. For a list of Email Marketing Platforms - Click Here An ESP or "email sending platform" is the tool needed to send emails that are either first or third party collected. This is the perfect tool for sending out emails collected from DDM / Digital Direct Mail campaigns when used in combination with a CRM. NOTE: You must be careful NOT to upload third party emails into an ESP directly or to one that does not allow anything but first party opt-in emails. Email should always be uploaded into a CRM first, then use an ESP to create and send out your email campaign. Two of the biggest examples of 1st party opt-in ESP's are Mail Chimp and Constant Contact. Neither of them allow you to add third party email lists or other third-party data email data into your account.




What is the difference between a CRM and an ESP?


The main difference is that a CRM (customer relationship management) is designed to manage a company's client relationships to the point of a sale. An ESP is designed as either a service or software program to send out email campaigns to your own company's customer and prospect databases to gain new or repeat business. To learn more about a CRM or ESP search in this FAQ for the following: What is a CRM? What is an ESP?




Why client wants to create a customer loyalty or rewards program, what can I show him?


We do not have a product that makes you money, however, we have a product that is inexpensive, will do the job better than anything on the market and help YOU get lots of renewals friom your traditional media campaigns while building their repeat customers! www.tapmango.com




Can we sell to a CBD store?


A CBD store can buy any product except geo-fencing.




Can we geo-fence a CBD store?


You cannot geo-fence any CBD stores.




Can we geo-fence a vaping store?


Yes you can geo-fence a vaping store.




Can we sell a CBD store geo-targeting?


Yes this is allowed for CBD stores.




What is the most effective way to re-set the ddm database builder to start building a new database?


There are two ways to do this and the first is to click on the minus sign or "remove filters" button at the top to the left of red total box. The second way is to close the one you are currently using and open a new ddm database builder.




How I remove a filter from my search while using the ddm database builder?


This is easy to do as you click on the plus sign with a minus under that says "view filters" in the middle of the page between the plus (+) and minus (-) buttons. Once you click on the "view filters" button there are options to delete any individual filter.




What is GDPR or what does GDPR compliance mean?


GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur in EU member states. It is NOT required in the United States although some states, such as New York and California, have considered enacting similar regulations. GDPR stands for General Data Protection Regulation. #gdpr #generaldataprotectionregulation




Does our email campaign need to be GDPR compliant?


No, GDPR is a regulation that requires businesses in the European Union to protect the personal data and privacy of EU citizens for transactions that occur in EU member states. It is NOT required in the United States although some states, such as New York and California, have considered enacting similar regulations. GDPR stands for General Data Protection Regulation.




What is an effective & simple CNA or Customer Needs Analysis?


Research shows that clients want fewer questions and more solutions more quickly. This is the most effective & simple CNA we have used in both radio and digital sales. 3 Question CNA: 1) Who are your customers? 2) What do you want them to do? 3) Why should they do it? Digital CNA - The Media Store! - YouTube Page:




How do we sell against Townsquare Media or other companies with subscription based digital programs like Go Daddy or others?


First, you need to understand that these companies are very successful at selling digital because they present it to EVERY current customer and every prospect without exception. Second, they present "budget based" solutions that commit clients to long-term contracts of 3 months, 6 months or 1-year or longer. They enable a client to afford a product, like a website, on a monthly payment plan of $99 a month or some other amount. What most clients do not understand is that it takes a long time to get their product, especially a website finished. There are usually many errors, anmd getting these errors or changes made to a client's website can be very difficult and take long periods of time. When a client cancels in most cases they lose their website. The best comparison is the difference between buying a hamburger at White Castle (subscription based) and buying a hamburger at Wendy's (our program). If they want higher quality, more customer service and better results our program is better. If they are on a very tight budget subscription based digital might be their only choice.




Where can I find your training materials?


You can find the at the link below: 30 Minutes 2 CLOSE 5 New Digital Sales in 30 Days! Once the slides open, click on the "Present" button, its at the top right next to the yellow "Share" button, and it goes into the presentaiton mode. Now you can use your up & down arrows to navigate each slide and learn. You can watch videos, click on links to view tools and learn how to present all products effectively! #Train2SellNow #training #themediastore.com/sell #trainingvideos




Do you have a template that I can use to create a customizable presentation for my market?


Yes, click the link below and you will find it: Customizable Presentation




How do I enter an 8ka order or geo-fence order?


8ka preorder




How do I enter an 8ka or geo-fence reorder?


8ka reorder




You instructed us NOT to use Internet Explorer as our browser with your website, why?


Microsoft's Security Chief announced in February 2019 that Internet Explorer is NOT a browser anymore and not to use it as a back-up! Click on the link below for more details: ZDnet.com Article - Microsoft Secuirty Chief - Internet Explorer is NOT a Browser If you use a PC or MAC search "web browser" in this FAQ for insturctions on what you can use for best performance.




Your website does not work well with Internet Explorer, why?


Microsoft's Security Chief announced in February 2019 that Internet Explorer is NOT a browser anymore and not to use it as a back-up! Click on the link below for more details: ZDnet.com Article - Microsoft Secuirty Chief - Internet Explorer is NOT a Browser If you use a PC or MAC search "web browser" in this FAQ for insturctions on what you can use for best performance.




Where can I learn how to sell all of your products?


themediastore.com/sell #themediastore.com/sell #themediastoretraining #training #trainingvideos




Do you have training or instructional videos?


We have a YouTube page and our playlist has more than 30 videos in various categories including info, help + faq, training and testimonials. YouTube - Playlist - The Media Store! #playlist #trainingvideos #videos #youtube #yourhelpcenter&faq #whyshouldweselldigital #yorutrainingvideos #re-sellertestimonials #themediastoreyoutubechannel




How do I add shortcut to mobile site icon to my smart phone?


The Media Store - Mobile Icon Smart Phone Short Cut #icon #themediastoreiconshortcut #iconshortcut #smartphonewebsiteshortcut # mobilesiteshortcut #mobilesite




Where do I find the cost and pricing of the products?


https://www.themediastore.com/pricing




How is the Click-thru-Rate (CTR) calculated?


It's a percentage of Clicks from the Impressions (IMP) CTR = (Clicks/IMP) x 100 i.e. 30 Clicks from 30,000 IMP = 0.10% https://www.investopedia.com/terms/c/clickthroughrates.asp





DDM / Digital Direct Mail

What do I need before placing a Digital Direct Mail Order?


https://www.themediastore.com/ddmpreorder




Can I see examples of Digital Direct Mail ads?


https://www.themediastore.com/ddmpreorder




Where can I learn about email marketing & digital direct mai?


digital direct mail / ddm:




What is a CRM?


CRM / Customer Relationship Management is a technology for managing all your company's relationships and interactions with customers and potential customers. A CRM system helps a seller and a company stay connected to customers, streamline the sales process and close more sales. Here are a few examples of CRMs that you might be aware of: www.hubspot.com www.salesforce.com




What is an ESP?


An ESP is an "email service provider" and its a company that helps you send email marketing messages (emails) using an email marketing platform or email tool. An ESP is also an "email sending platform" and many companies offer the option to buy a software program as self-service meaning you can create and send the message yourself. For a list of Email Marketing Platforms - Click Here An ESP or "email sending platform" is the tool needed to send emails that are either first or third party collected. This is the perfect tool for sending out emails collected from DDM / Digital Direct Mail campaigns when used in combination with a CRM. NOTE: You must be careful NOT to upload third party emails into an ESP directly or to one that does not allow anything but first party opt-in emails. Email should always be uploaded into a CRM first, then use an ESP to create and send out your email campaign.




What is the difference between a CRM and an ESP?


The main difference is that a CRM (customer relationship management) is designed to manage a company's client relationships to the point of a sale. An ESP is designed as either a service or software program to send out email campaigns to your own company's customer and prospect databases to gain new or repeat business. To learn more about a CRM or ESP search is this FAQ: What is a CRM? What is an ESP?




Once I have made a sale, when should I start the follow-up process?


Here are the BEST PRACTICES for follow-up for each of our products is below. 8ka follow-up! ddm follow-up Click Cricket has no ad, so this product requires a different approach. Depnding on wether your client picks daily, weekly or monthly data delivery. Most clients choose daily delivery will impact your approach. If you client receives data (leads) daily you will want to follow-up with them often especially at the start of their first month. Follow this process for Click Cricket: 1) DATA LINK - Confirm that your client is receiving their data links (daily or weekly or monthly) most get them daily. Remind them that each data link expires after 3 days (we can re-send a link within the month but data expires within 30 days and cannot be recovered). 2) DATA DOWNLOAD - Confirm that they have downloaded the data on each link into an excel or csv file so they can build their own database of leads interested in their products & services! An excel file can be easily converted into a csv file. 3) DATA UPLOAD - The csv file can then be uploaded into their own CRM or a program like HubSpot. This data can NEVER be uploaded into Mail Chimp or Constant Contact (be sure thier crm allows them to upload third party data. (Mail Chimp and Constant Contact DO NOT and they are NOT CRMs, they are ESPs - Email Service Providers). 4) RESULTS - The result is measure in the DATA DELIVERED and not the client's sales as a result of Click Cricket. If they data is NOT converting into sales there is a problem with your client's sales process and how they follow-up on the data. The data is the actual activity of interested buyers on THEIR website and is not inacruate.




How Can I Print off the Digital Direct Mail / DDM Sales Deck?


Click on the Digital Direct Mail / DDM Sales Deck Link below: https://www.themediastore.com/ddm




How do I add additional emails to a Digital Direct Mail / DDM campaign or make a custom amount of emails?


1) Go to the Re-Seller Price List located inside Your Dashboard on this site. 2) Scroll to the bottom to the "Custom Quote for DDM" that has a button that slides on it (this is directly below the "8ka Custom Quotes + Add-Ons + Up-Sells" slider at the bottom of the Re-Seller Price List page). 3) Grab the button with your cursor and slide it to the desired number of emails (the number of emails show up as a pop-up number in a cloud above the button when your cursor is directly on it) and stop when you get to the total number of emails you want. 4) The total RETAIL COST is listed to the very right at the bottom of the white box that contains the slider. This is the client's RETAIL COST and it can be a number by itself or you can add it to one of the 3 DDM packages (10k / 25k /50k) in the Re-Seller Price list. 5) Present the total emails and total investment amount to your client! NOTE: Just like any campaign the minimum number of emails sent 4 times over 4 weeks in one month is 10,000.




Where can I create a Digital Direct Mail / DDM email database?


You can do it in Your Dashboard, go to "Selling Tools' and go to the middle tile called "ddm database builder" or click it here: ddm database builder




What is a bot click?


A Bot Click is when a script or software of an auto bot commands information from a website like a human would do. Also called Fraud Click, with email or with banner ads, you may be paying for "clicks" to your website that aren't actually humans. These are most commonly associated with PPC (Pay Per Click) types of digital advertising. NOTE: The Media Store only provides prodcuts for you to sell that CANNOT be affected by Bot Clicks or Fraud Clicks.




How did you collect the Digital Direct Mail / DDM database of names?


These names were all collected through our partnerships with hundreds of thousands of websites across the country. When consumers visit these sites they are asked if they want to receive offers from other businesses and can answer yes or no. About half of all consumers pick yes and about half pick no. This is called a "Third Party Opt-In" and they can now be included in email campaigns through our searchable database if they meet a client's search parameters. For more details click: Digital Direct Mail / DDM




What is the difference between a 1st Party Opt-In & a 3rd Party Opt-In with email marketing?


A 1st Party Opt-In was done DIRECTLY with the business either inside their store or on their website and most times at the time of your first purchase. These are very valuable because they are done at the busienss and this consumer is already a customer. A 3rd Party Opt-In is someone who gets into a database to gain offers from businesses that are random. These can be for any offer or very specific like travel, sports, health or just any type of offer that appeals to your consumer group man, women, 50 & older, etc.




What is a 3rd Party Opt-In with email marketing?


A 3rd Party Opt-In is someone who gets into a database to gain offers from businesses that are random. These can be for any offer or very specific like travel, sports, health or just any type of offer that appeals to your consumer group man, women, 50 & older, etc.




What is a 1st Party Opt-In with email marketing?


A 1st Party Opt-In was done DIRECTLY with the business either inside their store or on their website and most times at the time of your first purchase. These are very valuable because they are done at the busienss and this consumer is already a customer.




What are the accuracy rates of email marketing?


All digital advertising has an error rate, just like any product or service, and email marketing is no different. It depends on what you want to know; rate of delivery, spam, database accuracy or open and click through rates. The overall rate of accuracy determined by Dunn & Bradstreet, they are considered the gold standard, is up to 15% error rate in any email database.




How do I create a targeted email campaign for my client?


Here are the steps you need to follow to create a targeted campaign for your client using tools found inside Your Dashboard: 1) Open the "ddm database builder" by clicking on it: ddm database builder
2) The tool always opens to geography, so you go along the Geography choices starting on the left with "state" until you get to the fifth choice which is "radius" and click on it. 3) We want to start with location since it is the new demographic and enter our zip code plus 100 miles to see the total available emails for our client. Once this is done go to the top and click on the "+ Add Filters" and then click on the top red button which reads "calculate - all individuals" and let it give you a total in the red box on the upper right that currently has a 0. To refine the area just go back to where you entered the zipcode and the mile and change the total to 50 miles are 25 miles. Remember that you need at least 10,000 for a campaign and some consumers will drive a long way for a product like auto, furniture, RVs, real estate and more. Never do a search for a product under 10 miles unless your first number was in the millions. 4) Now that you have your total email records available, we will continue to refine this number for our client by moving to the right from geography to "basics" and click on it. We always start with age and go across from the word and click on "filter options" and you click on it and a box will open with some instructions. You then enter your target age, like 25-54, and select the red "confirm" button at bottom right and repeat the process above we did before and click on the " + Add Filters" and then click on the top red button that reads "calculate - all individuals" and it will gives us a new total in the red box to the upper right and now you have your new number that combined the location with an age! Note that if you want to calculate a number like the 25+ or 35+ or any age group like this you enter 25-100 or 35-100 and this = 25+ or 35+ as yoru target. 5) Finally, we will add income to our email campaign by going back to the "basics" tab and moving down from age to "household income." If you want $50,000+ HHI be sure to check every box from $50,000 - $54,999 and all the way up to "over $250,000", then click on the red "confirm" button at the bottom right to select income. Now repeat the process we did before and click on the "+ Add Filters" at the top and next click on the top red button on the left that reads "calculate - all individuals" and you will get your new number of total email records! Want to do a test email database? Click here for a new - ddm database builder Enter the information below step by step and your number should be the same as our number regardless of your location. Start with Radius & enter zipcode & miles: 44124 + 100 = 1,658,483 Now change the Radius or Miles to a new total of 25 = 689,200 Now we will ad age to our test and put it 25-45 for total = 204,409 Finally, we will add income to our test with $50,000+ total = 104,029 Your final total for this test email campaign should be 104,029 If your number was different, go back and follow the steps to be sure you did not miss anything (income is a common one where steps are missed). When staring over it is best to close out of the ddm database builder and start with a new one in the Dashboard or by clicking right here: ddm database builder as this will enable it to auto re-set!




How is Digital Direct Mail / DDM different from buying a email list?


When you buy an emaij list, you get the list of names and email addresses for a specific period of time to perform email sends. You assume all responsibility for doing ALL the work from creating the ad, sending the emails and capturing the opens & clicks (which is a huge task and virtually impossible for nearly all except a professional to do). You also assume the error rate which is typically 10% to 15% for any email campaign. The typical open rate for an email campaign is 2% to 3% of the delivered emails after the error rate of 10% to 15% for the best purchase lists from email companies like LexusNexus or Dunn & Bradstreet. Some purchased email lists can have up to 1/3 of emails not deliverable. DDM gives you several advantages including that we deliver as many emails as you buy every time regardless of the error rate of any particular send. Once we have sent all emails, whatever deficit from your number of emails purchases is, gathered from our database and send to get you to the total number of email send you bought. Example: You bought 25,000 emails and 24,750 were delivered in your first deployment, we will send another batch of 250 emails or more until at least 25,000 total emails are deployed (Note: A deployment is a completed email send). Our emails are NOT from a list but inside our own 100 million + person database that is constantly updated. If your send comes up short we add more emails to get to the amount you purchased ever single send. We send to our database of 100 million + who have opted-in to receive offers from us from businesses just like yours, so we are a familiar sender to these emails. We use our "super server" with several dozen individual servers that deliver emails in a specialized algorithm that does not trigger spam traps from email clients (gmail, aol, hotmail and others). This is done through a combination of our being "known" by the receivers and our proprrietary email send algorithm. The email is show from your client when received, but it DOES NOT come from your client's own domain. This way, any complaints WILL NOT shut down your client's domain or website, our reputation is at risk and not theirs. The emails are typically sent from a white-labeled no-reply email address. NOTE: no-reply@emailoffersus.com is a typical example and not the only no-reply address email we use.




What is your email open rate for Digital Direct Mail / DDM?


Our average open rate is 14.2% when sent in our "multi-send platform, with 4 consecutive sends over 4 consecutive weeks, on the same day and at the same time. The typical open rate for a third-party email campaign is 2% to 3%, this not including the 10% to 15% error rate in the email list or email database. NOTE: We guarantee that your client will get the number of emails that they purchase per weekly send for their campaign. The only exception is if your client buys EVERY available email in our database for their campaign.




Do we get our open & click rates each week?


Yes, these numbers will be emailed to you each week so that your client and you can keep track of your progress. Due to opts-outs and the email error rate the final number each month is adjusted before you get a final open & click total and your client's custom email database. Your final open & click totals and your custom email database are the purest and most interested prospects possible.




What is the "custom email database" that our client gets from Digital Direct Mail / DDM?


The "custom email database" is an excel spreadsheet with the email addresses plus the first & last names of everyone who "opened" the email or "opened & clicked" on the ad from the email campaign. The "opens & clicks" are detailed in separate tabs of the custom email database excel sheet. We are the ONLY email company that truly provides this data to your client and it becomes their property. Many claim to provide this but it is actually your client's own data out of their own CRM. That is NOT new data, it is data they already own and are paying a company to provide something they can easily get for free Your client can get postal addresses added for an extra charge of $500 for our 10k, 25K and 50K databases. All other database sizes you must get a custom email charge.




Do all email companies provide the database of names & email addresses?


No, many companies claim they do but actually either do not or only give their clients emails addresses and first & last names already in the client's CRM. This data is aalready available to the client FREE of charge from their own CRM.




What is GDPR or what does GDPR compliance mean?


GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur in EU member states. It is NOT required in the United States although some states, such as New York and California, have considered enacting similar regulations. GDPR stands for General Data Protection Regulation.




Does our email campaign need to be GDPR compliant?


No, GDPR is a regulation that requires businesses in the European Union to protect the personal data and privacy of EU citizens for transactions that occur in EU member states. It is NOT required in the United States although some states, such as New York and California, have considered enacting similar regulations. GDPR stands for General Data Protection Regulation.




What is the source of your emails in your database?


We maintain our own emails in our own database. The emails in our database come from partnerships we have with hundreds of thousands of websites accross the country. Consumer can choose to "opt-in" by clicking a box that says "yes" to recieve third-party offers from other businesses. If they choose "no" they are not included in our database.




Can I purchase an email list that I can use for email marketing?


No, we do not sell "email lists" to clients. We do email campaign and then give our clients a "custom email database" that is comprised of the opens & clicks for all four (4) sends of their campaign. The "custom email database" is made up of the email address, first & last names and can include the full postal address for an extra fee (standard postal fee is $500 for up to a 50,000 person email campaign).




Can I add the email addresses from my database to the emails from your database for my email send?


You cannot add your emails to our database or the sends we do for you because their "opt-in" was to you. This means that ONLY YOU are allowed to email to the email address they provided to you. We can provide the creative for your campaign so you can send it to the contacts in your database.




What is CAN-SPAM?


The Controlling the Assault of Non-Solicited Pornography & Marketing (CAN-SPAM) Act of 2003, signed into law on December 16, 2003 by President Geroge W. Bush, established the United States' first national standards for the sending of commerical email and requires the Federal Trade Commission (FTC) to enforce its provisions. #canspam #can-spam #can spam




Do your emails meeting compliance of the CAN-SPAM ACT?


Yes, we not only meet but in many cases exceed the rules of CAN-SPAM. When a user opt-out of a database, under CAN-SPAM, an email sender has ten (10) days to cease from sending more emails to that user. We remove all "opt-outs" within 48 hours of their request to be removed.




Why do you use the multi-send platform with 4 weekly email sends and not 1 weekly email send?


There are two primary reasons for this practice: 1) The repetition of send at the same time on a weekly basis dramatically increase open rates. 2) The email recipient has four (4) opportunities to "opt-out" of the database making the data we deliver more pure, meaning the names in the "custom email database" are usually more interested in the product or service offered.




What is more important CAN-SPAM or GDPR?


CAN-SPAM regulations cover the United States and GDPR regulations cover the European Union.




Once I have made a sale, when should I start the follow-up process?


Here are the BEST PRACTICES for follow-up for each of our products: 8ka follow-up! ddm follow-up We look at 4 primary numbers or analytics to measure a Geo-Fence Campaign, the first three being the most important and the fourth number being a result of the first 3 numbers: 1) Impressions Served - These are ads served to smart phones that are seen. 2) Clicks - This is when a person taps the ads & goes on the client's website or page. 3) CTR / Click Thru Rate - This is the number of clicks expressed as a percentage. 4) Store Visits - These are visits into the client's store after seeing an ad, also called conversions. Click Cricket has no ad, so this product requires a different approach. Depending on whether your client picks daily, weekly or monthly data delivery. Most clients choose daily delivery will impact your approach. If you client receives data (leads) daily, you will want to follow-up with them often especially at the start of their first month. Follow this process for Click Cricket: 1) DATA LINK - Confirm that your client is receiving their data links (daily or weekly or monthly) most get them daily. Remind them that each data link expires after 3 days (we can re-send a link within the month but data expires within 30 days and cannot be recovered). 2) DATA DOWNLOAD - Confirm that they have downloaded the data on each link into an excel or csv file so they can build their own database of leads interested in their products & services! An excel file can be easily converted into a csv file. 3) DATA UPLOAD - The csv file can then be uploaded into their own CRM or a program like HubSpot. This data can NEVER be uploaded into Mail Chimp or Constant Contact, be sure their CRM allows them to upload third party data. (Mail Chimp and Constant Contact DO NOT and they are NOT CRMs, they are ESPs - Email Service Providers). 4) RESULTS - The result is measure in the names or "leads" matched and the DATA DELIVERED, not the sales closed buy your client as a result of Click Cricket. If their data is NOT converting into sales, there is a problem with your client's sales process or how they follow-up on their data and leads. The data is the actual activity of interested buyers on THEIR website and is not inacruate.




The ddm database builder is not working or responding or the result is zero (0).


Click or "X" out of the current ddm database builder and open a new one. If this does not work, re-fresh or re-launch our website and then open a new ddm database builder. ddm database builder




Where do I enter a digital direct mail / ddm order?


Digital Direct Mail / DDM preorder




Where do I enter a digital direct mail / ddm re-order?


digital direct mail / ddm reorder




What are MailChip and Constant Contact?


These are the two biggest examples of "1st party opt-in" email service providers (ESP) that a business can use to create a database of their current customers. They are designed to turn current customer into repeat customers and are NOT new customer generation tools regardless of what people believe. They both have very restrictive rules about adding outside names to your own base from eamil mailing lists or other sources. First party opt-in means the customer has already made a purchase inside the business or store. MailChimp Constant Contact #mailchimp #constantcontact #email #esp #firstpartyoptin #mail chimp #constant contact




Do you have any instruction videos for the ddm database builder?


We have videos in "your hlep center & faq" or you can click below: YouTube Playlists - The Media Store
Create email database - ddm database builder Add Age + Income 2 your email database - ddm database builder #ddm #ddmdatabasebuilder #digitaldirectmail #addage #addincome #addhhi ##createemaildatabase #ddmcaluclator




What are the rules for uploading emails to another dtabase?


5 Things to 2 Know About 3rd Party Emails #clickcricket #digitaldirectmail #ddm #emaildata #emaildatalists #customemaildatabase #leadlist




My client wants a custom amount of Impressions or Emails. How can I find the price (pricing?)


https://www.themediastore.com/pricing Click this link & use the calculator at the bottom of the page.




How is the Click-thru-Rate (CTR) calculated?


It's a percentage of Clicks from the Impressions (IMP) CTR = (Clicks/IMP) x 100 i.e. 30 Clicks from 30,000 IMP = 0.10% https://www.investopedia.com/terms/c/clickthroughrates.asp





Click Cricket

What do I need before placing a Click Cricket Order?


We need • the website • the emails of who should receive the link • the frequency you want to have it delivered • the start date.
Then place the order here https://www.themediastore.com/ccorder




What is Click Cricket & how does it work?


Click on the video to learn: #clickcricket #themediastoremiami




How & when is Click Cricket data (leads) delivered to my client?


Click on the video below to get your answers: #clickcricket #themediastoremiami




Can we discover REAL "anonymous website visitors" for any website?


Click Cricket is the ONLY product that reveals the REAL "anonymous website visitors" to any website with true and accurate contact information. Click Cricket uses our 100+ million "opt-in" database, provides accurate contact information & does NOT take its data from public sites like NCOA (National Change of address, LinkedIn or other public access websites) for the BEST leads! click cricket - how it works video! click cricket - how data (leads) is delivered! #clickcricket #themediastoremiami




How do we measure results for an 8ka geo-fencing campaign?


We look at 4 primary measurements for all campaigns including: 1) imrpessions served (these are ads served) 2) clicks (these are clicks on the offer & the clients website or other landing page) 3) CTR - click thru rate (this is the number of clicks expressed as a perecentage) 4) Store Visits - these are visits into the client's business also called the conversion zone www.themediastore.com/client-8ka-dashboard




What is a CRM?


CRM / Customer Relationship Management is a technology for managing all your company's relationships and interactions with customers and potential customers. A CRM system helps a seller and a company stay connected to cusotmers, streamline the sales process and close more sales. Here are a few examples of CRMs that you might be aware of: www.hubspot.com www.salesforce.com




What is an ESP?


An ESP is an "email service provider" and its a company that helps you send email marketing messages (emails) using an email marketing platform or email tool. An ESP is also an "email sending platform" and many companies offer the option to buy a software program as self-service meaning you can create and send the message yourself. For a list of Email Marketing Platforms - Click Here An ESP or "email sending platform" is the tool needed to send emails that are either first or third party collected. This is the perfect tool for sending out emails collected from DDM / Digital Direct Mail campaigns when used in combination with a CRM. NOTE: You must be careful NOT to upload third party emails into an ESP directly or to one that does not allow anything but first party opt-in emails. Email should always be uploaded into a CRM first, then use an ESP to create and send out your email campaign.




What is the difference between a CRM and an ESP?


The main difference is that a CRM (customer relationship management) is designed to manage a company's client reatlionships and management them to the point of a sale. An ESP is designed as either a service or software program to send out email campaigns to your own company's customer and prospect databases to gain new or repeat business. To learn more about a CRM or ESP search is this FAQ: What is a CRM? What is an ESP?




How Can I Print off the Click Cricket Sales Deck?


Click on the Click Cricket Sales Deck on the link below: https://www.themediastore.com/clickcricket #clickcricket #themediastoremiami




What is a bot click?


A Bot Click is when a script or software of an auto bot commands information from a website like a human would do. Also called Fraud Click, with email or with banner ads, you may be paying for "clicks" to your website that aren't actually humans. These are most commonly associated with PPC (Pay Per Click) types of digital advertising. NOTE: The Media Store only provides prodcuts for you to sell that CANNOT be affected by Bot Clicks or Fraud Clicks.




Can Click Cricket be affected by Bot Clicks since my client uses PPC / Pay Per Click to drive site traffic?


No, it is impossible and cannot happen because our matched records are all real people. Click Cricket uses our DDM 100 million + person data base to match names to website visits. Since "Bot Clicks" are not real people they CANNOT opt-into our database and be provided back to your client as a lead.




How does the Click Cricket sale process work?


Click Cricket Sales Deck The 3 package levels are monthly with leads (names matched) gathered over the month or 30 days. The client will get no more than the maximum number of leads in the level package they bought. If a client exceeds his maximum number of leads (names matched) during a month they can move up to the next level package for the rest of the month by paying the difference.




How do I know what level of package to sell my client?


Click Cricket Sales Deck The matched names or "leads" are based on YOUR CLIENT'S unique visitors to their website. Click Cricket does NOT boost website traffic, it just records who visits, what they look at and when and provide you with complete contact information. We guaranteed a 30% match rate or better with Click Cricket for every campaign. The first thing you need to know to determine which package is right for your client is their number of unique monthly visitors. Once you have that multiple it by 30% or .30 and then select the package that makes the most sense. Click Cricket - How It Works Click Cricket - How 2 Download Leads Example: Client X has 5,100 unique monthly visitors x 30% = 1,530 names matched guaranteed. You select the first level package, 0 - 2,000 for $2,100 cost per month plus the one-time pixel fee of $600. The price does not change if the client selects daily vs. weekly vs. monthly delivery of leads (names matched).




My client stopped getting his daily data link for leads (names matched) what's wrong?


Click Cricket Sales Deck One of these two things has most likely happened: 1) The campaign's month or 30 days has ended. 2) The campaign hit its maximum number of leads (names matched) purchased for the month.




How do I tell the difference between new site visitors or matches (these are leads) and returning site visitors or matches (these are also leads) leads in my Click Cricket data link's download?


The last column in your Click Cricket data download (excel or csv file) is the "new visitor" column. This column easily tells you which leads (names) are new and which ones are returning visitors or leads. In this column a brand new visitor or match is listed as "TRUE" and a previously-matched visitor or returning visitor is listed as "FALSE" in this column. Click Cricket - Data Download Sample List Click Cricket - Data Download Video:




How long do the daily click cricket data links last?


The links are live for just three (3) days so be sure your clients download the leads right away.




My client lost or deleted a click cricket link with his daily data, how long after can we recover it?


Leads are recoverable up to thirdy (30) days past the day they are delivered.




How do I know the date range of the data link I just got for Click Cricket?


Once you click on the link to open and download your data, you will see the follow: 1) Line 1: Client name + the dates for the data (Ex. 7/17/19 - 7/17/19) 2) Line 2: Created on with a date & time to the right (Ex: July 17, 2019, 9:40:13 am) 3) Line 3 - 8: This contains the numbers of the "Selection Report" 4) Line 9: THis is the "download" button See example image below:




Why did the number of names matched (leads) drop so dramtically with Click Cricket?


The two most common reasons: 1) A big decerease in your website traffic. Check your analytics for your web traffic for the same dates as the data link you recieved. 2) The pixel could have been moved by your webmaster or a recent website update and is no longer recording data from every page.




Once I have made a sale, when should I start the follow-up process?


Here are the BEST PRACTICES for follow-up for each of our products is below: 8ka follow-up! ddm follow-up We look at 4 primary numbers or analytics to measure a Geo-Fence Campaign, the first three being the most important and the fourth number being a result of the first 3 numbers: 1) Impressions Served - These are ads served to smart phones that are seen. 2) Clicks - This is when a person taps the ads & goes on the client's website or page. 3) CTR / Click Thru Rate - This is the number of clicks expressed as a percentage. 4) Store Visits - These are visits into the client's store after seeing an ad, also called conversions. Click Cricket has no ad, so this product requires a different approach. Depending on whether your client picks daily, weekly or monthly data delivery. Most clients choose daily delivery will impact your approach. If you client receives data (leads) daily, you will want to follow-up with them often especially at the start of their first month. Follow this process for Click Cricket: 1) DATA LINK - Confirm that your client is receiving their data links (daily or weekly or monthly) most get them daily. Remind them that each data link expires after 3 days (we can re-send a link within the month but data expires within 30 days and cannot be recovered). 2) DATA DOWNLOAD - Confirm that they have downloaded the data on each link into an excel or csv file so they can build their own database of leads interested in their products & services! An excel file can be easily converted into a csv file. 3) DATA UPLOAD - The csv file can then be uploaded into their own CRM or a program like HubSpot. This data can NEVER be uploaded into Mail Chimp or Constant Contact, be sure their CRM allows them to upload third party data. (Mail Chimp and Constant Contact DO NOT and they are NOT CRMs, they are ESPs - Email Service Providers). 4) RESULTS - The result is measure in the names or "leads" matched and the DATA DELIVERED, not the sales closed buy your client as a result of Click Cricket. If their data is NOT converting into sales, there is a problem with your client's sales process or how they follow-up on their data and leads. The data is the actual activity of interested buyers on THEIR website and is not inacruate. #8ka #digitaldirectmailddm #clickcricket #themediastoremiami




Do you have a disclaimer for Click Cricket to put on our client's website?


Click Cricket Disclaimer




Is it legal to use Click Cricket to gather data about visitors to our website?


Yes, it is legal to gather data on anyone who visits your website. If you would feel more comfortable, we have a disclaimer that can be displayed on your website. Click Cricket Disclaimer




How do I install the click cricket "pixel" on my website?


Our pixel is very a specialized code that must be installed in the header or footer or a common area of your website. This will enable our pixel to record data from all page visits throughout your website. Your webmaster will know how to install our pixel on your site. If you have a website from Wix or Squarespace, the pixel can be installed using html. They allow you to create an html box, you put the click cricket pixel's code inside the box. Wix Support Article - Adding HTML Code - Click Here Squarespace Support Article - Adding Custom HTML - Click Here If you have a website built using Wordpress, there are so many options and differenct types of code, that it can be a challenge. You should have your webmaster, IT Admin or website builder install the click cricket pixel on your site. Wordpress Support Video - Adding HTML Code - Click Here




Do I need to use Google Tag Manager to install the click cricket pixel on my website?


No, you can install our pixel without Google Tag Manager. However, if this is how you manage all your website's pixels, you can use it to install and manage click cricket's pixel. Your webmaster will know how to install through Google Tag Manager. Google Tag Manager




How do I enter a click cricket order?


click cricket order




How do I enter a click cricket reorder?


click cricket reorder




Can I enter the emails into Mail Chimp or Constant Contact or my own email program?


This practice is against the rules of Mail Chimp, Constant Contact and virtually all ESPs because they are "first-party opt-in" email service providers. You cannot upload third-party email addresses into a first-party opt-in ESP. Digital Direct Mail / DDM Sale Deck - See Page 3 This means the person is in the database because they are already a customer or opted-in directly through their store at the time of purchase or through their website at check-out. The consumer can also be a first-party opt-in by coming into a store or onto a website and signing up for a newletter or other offer but it means they did it directly to the business or their website. #emailnames #leadlist #constantcontact #mailchimp #customemaildatabase #diigitaldirectmail #clickcricket #ddm #digitaldirectmailddm #firstpartyoptin #thirdpartyoptin #first-party opt-in #third-party opt-in





8KA /8 Key Digital Assets

What info do I need before I place an order for 8ka geo-fencing?


https://www.themediastore.com/8kapreorder




Can I see some examples of geo-fencing ads?


Click the link below to see three groups of geo-fencing ads; A, B or C with different styles for your clients to choose from (some will also call them mobile display ads): www.themediastore.com/8kapreorder #8ka #geofence #geofencing #themediastoremiami




Can I see some examples of mobile display ads?


Click the link below to see three groups of mobile diplay ads; A, B & C for your clients to choose from: www.themediastore.com/8kapreorder




Where can I learn basic information about geo-fencing?


#8ka #geofence #geofencing #themediastoremiami




What is the best practices to close an 8ka geo-fencing sale?





What is the most effective way to present 8ka geo-fencing to my clients?


Using the "Red Solo Cup" sell is the most effective way:




Can we geo-fence a elementary school, middle school or high school?


No you cannot do that any longer.




Can we geo-fence a high school football field?


Not if it is within 500 feet of another school.




What happened to SmartEvents?


SmartEvents is a type of geo-fencing that shared the costs of a campaign over multiple clients. This prodcut was discontinued because the sales were less than one-half of 1% of our sales and it had very high execution costs and was confusing to our re-sellers. Since SmartEvents is actually geo-fencing shared by many clients it can be more easily re-created by you! SmartEvents How 2 For You: 1) SIZE/TARGETS/CONVERSION ZONES - Select a size of campaign - 30,000 impressions over 30 days is the minimum, there is NO maximum. Each clients picks as many geo-fence targets and conversion zones up to 25 TOTAL. After 25 of each there is an extra fee of $250 each for more conversion zones and more targets. 2) PURPOSE - Link it to a station event, community event or a large promotion! 3) SPONSORS - You can put in as many as 25 different sponsors to drive the investment down to layer it into ANY station sales package with ease! 4) ADS - There are only 4 ads, like any geo-fence campaign that will send those who click on the ad to the "landing page" of your choice! 5) DASHBOARD - There is only one (1) dashboard that will show results for all 25 sponsor conversion zones and all 25 sponsor geo-fence targets! This dashboard is shared at the re-seller's descretion (we only remail to one person at the re-seller). NOTE - Like any campaign we only bill the re-seller for one (1) campaign for the total cost. We cannot break this campaign out over your clients as we do not bill them, you do.




How do we measure results for an 8ka geo-fencing campaign?


We look at 4 primary measurements for all campaigns including: 1) imrpessions served (these are ads served) 2) clicks (these are clicks on the offer & the clients website or other landing page) 3) CTR - click thru rate (this is the number of clicks expressed as a perecentage) 4) Store Visits - these are visits into the client's business also called the conversion zone www.themediastore.com/client-8ka-dashboard




How does geo targeting, site reatargeting, search retargeting and contextual and key word re-targeting work?





Once I have made a sale, when should I start the follow-up process?


Here are the BEST PRACTICES for follow-up for each of our products: 8ka follow-up! ddm follow-up We look at 4 primary numbers or analytics to measure a Geo-Fence Campaign, the first three being the most important and the fourth number being a result of the first 3 numbers: 1) Impressions Served - These are ads served to smart phones that are seen. 2) Clicks - This is when a person taps the ads & goes on the client's website or page. 3) CTR / Click Thru Rate - This is the number of clicks expressed as a percentage. 4) Store Visits - These are visits into the client's store after seeing an ad, also called conversions. Click Cricket has no ad, so this product requires a different approach. Depending on whether your client picks daily, weekly or monthly data delivery. Most clients choose daily delivery will impact your approach. If you client receives data (leads) daily, you will want to follow-up with them often especially at the start of their first month. Follow this process for Click Cricket: 1) DATA LINK - Confirm that your client is receiving their data links (daily or weekly or monthly) most get them daily. Remind them that each data link expires after 3 days (we can re-send a link within the month but data expires within 30 days and cannot be recovered). 2) DATA DOWNLOAD - Confirm that they have downloaded the data on each link into an excel or csv file so they can build their own database of leads interested in their products & services! An excel file can be easily converted into a csv file. 3) DATA UPLOAD - The csv file can then be uploaded into their own CRM or a program like HubSpot. This data can NEVER be uploaded into Mail Chimp or Constant Contact, be sure their CRM allows them to upload third party data. (Mail Chimp and Constant Contact DO NOT and they are NOT CRMs, they are ESPs - Email Service Providers). 4) RESULTS - The result is measure in the names or "leads" matched and the DATA DELIVERED, not the sales closed buy your client as a result of Click Cricket. If their data is NOT converting into sales, there is a problem with your client's sales process or how they follow-up on their data and leads. The data is the actual activity of interested buyers on THEIR website and is not inacruate.




How Can I Print off the 8KA Sales Deck?


Click on the 8 Key Digital Assets / 8ka Sales Deck below: https://www.themediastore.com/8ka




How do I add additional impressions to an 8ka campaign or make a custom amount?


1) Go to the Re-Seller Price List located inside Your Dashboard on this site. 2) Scroll to the bottom to the "8ka Custom Quotes + Add-Ons + Up-Sells" that has a button that slides on it. 3) Grab the button with your cursor and slide it to the desired number of impressions (these impressions show up as a pop-up number in a cloud above the button when your cursor is directly on it) and stop when you get to the total number of impression you want. 4) The total RETAIL COST is listed to the very right at the bottom of the white box that contains the slider. This is the client's RETAIL COST and it can be a number by itself or you can add it to one of the 3 8KA packages (30K / 60K /90K) in the Re-Seller Price list. 5) Present the total impressions and investment amount to your client! NOTE: The minimum number of impressions for any 8ka campaign is 30,000 in one month.




What is the techical explanation of geo-fencing?


Geo-fencing is a location service in which an app or other software uses GPS, RFID, Wifi, or cellular data to trigger a pre-programmed action when the device or RFID tag enters or exits a virtual boundary set-up around a geographical location know as a geofence.




What is RFID?


RFID (radio frequency identification) is a form of wireless communication that incorporates the use of electromagnetic or electrostatic coupling in the radio frequency of the electromagnetic spectrum to uniquely identify an object, animal or person.




How does geo-fencing work?


Geo-fencing uses the GPS (global positioning system), internet protocall (IP address) and longitude / latitude to define geographical boundaries. When a smart phone enters the virtual boundary (geo-fence) the phone's ID is tagged. The mobile identification number (MIN) or mobile subscription identification number (MSIN) is the 10 digit unique number a wireless carrier uses to identify a specific smart phone. The ads are served on apps on a smart phone for a user who has entered and exited the geo-fence's geographical location. When a user downloads an app they have agreed, through the terms of service, to share information with that app including their location. The smart phone user can allow this information to be tracked only when the app is in use or at all times. 9 out of 10 consumers allow the app to track their location and movement at all times. This is not only logical it is useful for the consumer especially with apps that provide geo-graphic based information like weather or navigation.




What is a bot click?


A Bot Click is when a script or software of an auto bot commands information from a website like a human would do. Also called Fraud Click, with email or with banner ads, you may be paying for "clicks" to your website that aren't actually humans. These are most commonly associated with PPC (Pay Per Click) types of digital advertising. NOTE: The Media Store only provides products for you to sell that CANNOT be affected by Bot Clicks or Fraud Clicks.




Can the products we buy from The Media Store be affected by bot clicks?


No, our products are NOT affected by Bot Clicks, Fraud Clicks or other robot devices. The reason is that our mobile products, 8ka / 8 Key Digital Assets, work by tagging and tracking a specific device with a unique IP, MIN or MSIN number based on a specific person who has given the app permission to track their device in the app's terms of service agreement. The products we sell in our Digital Direct Mail / DDM are all working from an "opt-in" database that consumers have asked to be part of this database when they made a purchase from a website. They have given us permission to send them offers and share their information through the terms of service agreement at the point they opted-into our database. Click Cricket is unique in that it operates on your client's website. When someone visits a website, just like visiting a store, they give up their right to privacy by accessing the site and their information can be collected and your client can contact them with an offer of service.




What is geo-targeting?


By definition geo-targeting is the practice of delivering content to a user based on his or her geographic location. This can be done on the city or zipcode level via IP address or device ID, on a more granular level through GPS signals, geo-fencing or more.




What is site retargeting?


Site retargeting is a display advertising technique used by marketers to display advertising to people who have previously visited their website. The marketer includes a pixel within their webpage which sets a cookie in the user's browser.




What is search retargeting?


Search retargeting is a form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting, search retargeting is designed to new customers which have likely never been to a marketer's website before.




What is geo-fencing?


Sending a targeted message to smart phone users in a defined geographic area. #geofence #geofencing #8ka #themediastoremiami




What is geo-conversion?


This allows you to drive and track smart phone users from point A, a competitor's geo-fenced location, back to point B, the client's location. This is included at no additional charge in all geo-fencing campaigns executed by The Media Store. The "conversion zone" is typically the location of the client who bought the campaign and we call "conversions" something the client wants - "store visits." #8ka #geofence #geofencing #geoconversion #themediastoremiami




What is geo-framing?


A tagged smart phone, that has entered a geo-fenced area, will serve ads to nearby work or home computers, laptops, tablets and other mobile devices that are connected to wifi. This service is inlcuded in every campaign executed by The Media Store at no additional charge. Very few companies have this technology and about 95% of geo-fencing campaigns do not have geo-framing. #8ka #geofence #geofencing #geoconversion #themediastoremiami




What is the difference between geo-fencing & geo-targeting?


Geo-fencing sends messages to smart phone users in a defined geographic area like a business or store - think a specific buidling or street address. Geo-targeting sends messages to a wider geographic area like a city or zipcode and includes all computers, laptops, smart phones, tablets and mobile devices in the area targeted.




What is key word contestual targeting?


This serves ads to those who are reading screen content related to your type of business.




What is category contextual targeting?


This serves ads on websites where potential customers are more likely to be visiting.




My client's geo-fencing campaign got no store visits, why did this happen?


No two campaigns are alike, so there is NO standard number of store visits or "conversions" for a geo-fence campaign. It is like a radio remote, why do some remotes attract 100 people and other remotes attract virtually no one? When looking at your Dashboard you should start with impressions, then clicks, then CTR (Click Thru Rate) and then store visits last. If your campaign is above .05% CTR, your client is above the national average. The Media's Store's average campaign does a .15% CTR, or 3 times the national CTR rate. However, if your client gets a .08% CTR, our lowest rate ever measured by a campaign we executed, that is still 60% ABOVE the national CTR rate! This is also a big indication of interest in your client and their offer. So why no store visits? You need to think logically and work through the following questions: 1) What did the ad ask the consumer to do? (If it was "click here" then expect no store visits) 2) What kind of product do they sell? 3) Is it a very high volume product or in super high demand? 4) Is it a high dollar or low dollar product (auto or furniture vs. hamburger or gas) 5) Is it a store like Walmart or a grocery store? (78% of the U.S. 18+ pop visits Walmart 1+ tiems a week / supermarkets are visited on average 2.7 times a week) 6) Where is the client located? (Hard 2 reach or easy 2 reach in high traffic location) 7) Is it a client people like to avoid or visit rarely? (Auto - 4.6 web visits 2 1.6 dealerships visits when buying a car). Finally, remember that like a traditional media campaign, it takes time to build results. Clients hear wild stores and think digital is magic but it is not. It is the same as any other media or business process and takes time to work for your client!




My client wants to run a short 3 - 5 day campaign, will it work?


It will get results and provide clicks, CTR rates and you might get some store visits, but it will usually under perform. Many clients do this for events, clearance sales and other events hoping to "drive" store traffic on a specific date, this is not a good vehicle for that but your radio station can do the job. The best campaigns run a minimum of 1-month and ideally 3-months to monitor results having 1,000, 2,000 or 3,000 ads a day consistently send to tagged smart phones who visited the geo-fenced targets. These campaigns get the best results because of their consistency and 90-days to ramp up, optimize and view the numbers from thousands of ads served by target consumers. Best Practices - 8ka Geo-Fencing Video:




My client wants to use a coupon in his ad, is this a good idea?


No, this will cause your client to measure the coupons they got and NOT the impressions served, clicks (onto their website), CTR vs. National Average or the store visits. They will most likely put 99% of their result evaluation on the number of coupons clients showed them at check. Most times this number will be 0!




My client wants a scannable barcode in his geo-fence ad, can we do this?


This is not possible and the client will put all focus on barcodes scanned and not impressions served, clicks, CTR or store visits. The job of the geo-fence campaign is to target consumers in a specific location and gain ad views, clicks and store visits.




What is geo-fenced in any targeted business?


We typically target just the building itself and not the outside parking lot or the passing streets. We will only geo-fence part of the parking lot if it contains a drive-thru or specialized parking like mobile parking spots.




How many impressions should we run a day for a client?


Best Practices - 8ka Geo-Fencing




How many impressions (ads) does the typical consumer receive in a month?


There is NO magic number for this but we have found that the higher the frequency, the better the results. Most digital companies and local media companies forget these are highly targeted consumers and you want to use a lot of repeition to generate clicks and store visits! They tend to want to reach more consumers with less frequency and we have discovered less consumers with more freuqency gives better results. Our campaigns average 3X the national average for CTR (Click Thru Rate) over millions of impressions and over 13,000 store visits!




What should you focus on when meauring an 8ka geo-fence campaign?


You should focus on these 4 numbers to measure your client's campaign success: 1) Impressions Served - the number of times your ad was viewed. 2) Clicks - the number of times a user clicks on your ad. 3) CTR - click thru rate, this is your number expressed as a percent (nat avg = .05%). 4) Store Visits - the number of people who saw your ad in a geo-fence campaign and visited your location. Click to view: Client's 8ka Dashboard The first 3 are the most crucial numbers in determining success in your client's campaign and in gauging interest in their offer. Store Visits can vary widely based on many factors most of which you cannot control like; type of product sold, location of store and time of year.




My client wants to offer a coupon or coupon code to mearsure his results, is this a good idea?


Geo-fencing is designed to serve impressions (ads) so consumers see them and then take an action. The first is to notice the ad, the second is a click onto the offer to the client's website, landing page or social media page. The third is a possible store visit which is called a conversion. The client's campaign should only be measured on the 4 items on their "client's 8ka dashboard" which are: 1) Impressions served (ads seen) 2) Clicks 3) CTR (Click Through Rate) 4) Store Visits (Conversion) Many clients want to track it right into the cash register and will actually believe that a great performing campaign did not work well because no one "mentioned" or "redeemed" their coupon, coupon code or offer. They try to track new tech with 1975 tech or coupon counting.




My client does not believe the store visits really happened, what do I tell them?


We use the same GPS, IP and longitude & latitude technology to define geographically boundaries that your smart phone uese for navigation, the 911 Emergency call function, allow apps access to your location and more. When you travel your phone knows immediately when you are off your route. When you call 911 Emergency they know where you are, based on the phone's GPS location and who you or more accurately, who owns the phone. Many believe they can turn off their location services on their smart phones, however this is not true, it cannot be turned off and the phone is worthless without it. Consumers can control what apps they allow to follow them continuously as that is in your app agreement when you downloaded it. 9 out of 10 smart phone users allow apps to follow them at all times. For more knowledge about how smart phones work and their look up "How does geo-fencing work" and "RFID" in this FAQ.




What is the best thing to say to prove to my client that the store visits happened?


There are two very simples ways with either the "Navigation" function story or the "911 Emergency SOS" function story. Navigation Story - Have you ever noticed that when you are traveling a route if you get off your route your smart phone immediately warns you and starts to calculate a new route to your destination? When your client says yes tell them we use the EXACT same technology to create their geo-fences and we know that these smart phones carried by consumers who saw their impressions (ads) in their target geo-fences have come into their store. We use this same exact technology! 911 Emergency SOS Story - Did you know that is you call 911 Emergency SOS on your smart phone and hang up when they answer that they WILL call your smart phone back? Did you know that if they call back and you answer and hang up again or do not answer they will send police to your location? The 911 operators know where the smart phone is when it calls and who owns this phone. The only reason they ask your location is to judge by your response if you are under duress. We use this same exact technology!




What is the most important "result" or "analytic number" in the client's 8ka dashboard for a geo-fence campaign?


There is no "one" most important results, that is why we track several different analytic numbers during your client's campaign. You want to notice impressions served (ads seen) to know that there is no problem with the delivery rate. Second, you want to look at clicks and CTR (Click Thru Rate) together to see how the campaign is performing against the national average. Third, you want to look at store visits (conversions) to see if they are getting traffic. Store visits or conversions are a by-product or result of their campaign and are affected by many things that you cannot control and neither can we. Their industry might have low store traffic (automotive is now down to 1.1 to 1.2 store visits for a consumer per new auto purchase). They could have a difficult to find location, construction, poor signage or no store to visit. Keep these things in mind with your clients. Conclusion: Use the data to guide your client in learning to maximize their campaign. Remember that geo-fencing is NOT magic. We can only optimize a campaign that runs for at least 2 months or more. The best minimum period to run to see how a campaign is really performing is 3 months. Remember the 1-month campaign is a "dip your toes in the water" trail run, but it should not be used to determine if it worked. The idea is to let them give it a try without a huge long-term, big dollar commitment. There is NO product that will get you a 100% renewal rate!




How do you optimize a geo-fence campaign?


To optimize a campaign, it must run at least 2 months or longer. To "optimize" a campaign you look at the analytics of the first month, then makes adjustments in future months so you continue to maximize results and return based on the main 4 analytics and geo-fence locations.
This is why it is crucial you get with your client at the beginning of their first campaign and start looking at the "client's 8ka dashboard" together. c lient's 8ka dashboard




What is the best amount of time to determine if a geo-fence campaign is really working for my client?


3 months, 90 days is a business standard for many evaluations, new employees, new systems, new policies and it works for geo-fencing too. It also gives your client and you 2 months to optimize their campaign to maximize its performance based on analytics and geo-fence targets. client's 8ka dashboard Note: We allow clients to try geo-fencing for one (1) month so they can experience it without a big investment or long-term commitment. We have found if you do not do this with smaller businesses and in smaller markets, clients won't even try many digital products. Be sure your client knows this is a sample and they should not make it an all or nothing decision on whether it works or not.




What are weighted actions?


Weighted actions for your geo-fence campaign are a combination of 2 things: 1) Geo-Fence Weighted Actions - This is when a consumer with a smart phone actually visits the physical location or locations of the client who bought the campaign. They have entered the "conversion zone" and this shows up as a "store visit" on the client's 8ka dashboard. This is done after the consumer has either seen or clicked on the ad on their smart phone or any other device connected to wifi or phone service. 2) Site Conversions - This is a consumer who sees the client's ad but does not take an action immediately by clicking on it, then later that consumer goes directly to the client's website.




Why does the 8KA Order recommend adding analyticsfulcrum@gmail.com to the customer's Google Analytics?


1.) If they add our email as an admin to their Google Analytics then we can included Google Analytics in the Client Dashboard that shows how their campaign is going. So they can get both pieces of information in the same place. 2.) We are also able to use the Analytics to adjust the campaign based on the info we are able to obtain there to optimize the campaigns.




When looking in data to "view locations" of mobile phones in the client's 8ka dashboard, I noticed many ads served to mobile phones out of our area, why?


The system only reads the IP address of mobile phones. If a user purchased a mobile phone in another city or state, it will still show this as its "location" even if the user moves into your city. client's 8ka dashboard




Why have no impressions been served to my client's 8ka campaign over the past few days?


There are a few reasons this could happen to a campaign. You must keep a few things in mind when operating the client's 8ka dashboard. The first thing is to remember to apply the right dates to your campaign. If the month has changed be sure you accurately enter the dates of the campaign. client's 8ka dashboard When a campaign starts the data is 24 to 48 hours behind and this can delay reporting. This is why we tell you to wait for several days in the 8ka follow-up video before going to see your client to discuss early resutls (see the 8ka video follow-up video below). Finally, did your client's campaign come to an end? #results #8kafollowup #8kaclientsdashboard #geofenceresults #clientdashboard




My client wants a custom amount of Impressions or Emails. How can I find the price (pricing?)


https://www.themediastore.com/pricing Click this link & use the calculator at the bottom of the page.




How is the Click-thru-Rate (CTR) calculated?


It's a percentage of Clicks from the Impressions (IMP) CTR = (Clicks/IMP) x 100 i.e. 30 Clicks from 30,000 IMP = 0.10% https://www.investopedia.com/terms/c/clickthroughrates.asp





Research

Where can I find the Borrell & Associates survey on 90% of small businesses budnling digital with traditional media?





Do you have a re-seller success from one of their clients I can see?





Where can I find the Borrell & Associates survey on 90% of small businesses budnling digital with traditional media?






Testimonials

Where can I find client testimonials?


Vintage Market Days - Kerrville, Texas:




Where can I find an example of the client's 8ka dashboard with campaign results?





Where can I find a testimonial that shows real client results?


Art Van Furniture - Alpena, Michigan:




Do you have a success story that shows the client's 8ka dashboard?





Do you have any automotive solutions for creating videos for the dealer's entire inventory and putting these videos on the car dealer's website?


www.snapcell.com Click Here 2 request a DEMO




Do you have any automotive solutions for creating videos for a car dealer's fixed ops?


www.shapcell.com Click Here 2 request a DEMO





Political

What are the differences between RADIO and digital for political?


You still need to follow your rules in place for that you use for RADIO with one difference. You will sell your geo-fencing at our retail rates because that is the same price that you charge all your clients. Election Law says all political candidates must be treated as your "most favored clients" when selling them a campaign. Selling our digital products at the same price you sell to your clients fulfills this requirement. You still need to collect cash in advance and The Media Store WILL NOT start a politcial campaign until we are paid in full to ensure no Election Laws are violated on your part. If you have discounted during the political window to your regular clients, then we recommend that you offer this discount to your political clients. NOTICE: If you offer a discount to one candidate then you must offer this discount to all candidates so you do not appear to be offering an advantage to one campaign or a specific party or appear to be trying to influence the outcome of the election.




Do you have special programs or rates for political clients?


No, you sell them the same products under your company's political guidlines and at the same prices or any special prices you have offered. Any special rates are determined by your sales to your regular clients and your political clients. re-seller price list




Do political clients get a "client's 8ka dashboard for a geo-fence campaign?


Yes, they get the same things your regular clients get in an 8ka geo-fence campaign. NOTE: We cannot geo-fence the polls since they are many times located in schools and new rules do not allow us to geo-fence any schools.




Do you have any resources for political advertising?


They are easy to find by doing a Google Search in for your state: Florida Department of State - Florida Division of Elections FCC - Help for candidates and committees




Does political advertising have to be paid in advance?


Most media companies require that these campaigns be paid in advance, usually at the time the sale is made to the candidate or candidate's representative. The law says you must treat "all candidates equally" so your policy must be consistent. The Media Store requires that ALL political advertising be paid in advance and that our invoice must be PAID IN FULL before we will launch the campaign.




Do we have to give issue advertisers or PAC advertisers the lowest rate?


The anwer is no, but it is up to your company's own policy for issue and PAC advertising. The Media Store will NOT launch an issue or PAC campaign without our invoice being paid in full before it starts.





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