our crazy blog ideas? 

In understanding what advertisers want, one will better understand how we can deliver.

Let’s be frank. Your advertisers want ROI on what they are spending. Mark Ramsey a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing...

Excerpt from Inside Radio "Mirroring trends in the national market, advertisers in New York State are shifting more money to digital media. In 2017, among the top 10 NYS markets, online and mobile will rank as the No. 2 and No. 4 ad categories, respectively, according...

I got into radio 32 years ago; before smart phones, internet and Facebook, and radio was so hip and cool. Radio had big names like Rick Dees, Paul Harvey and Don Imus. If you wanted to hear the newest hit by Phil Collins or Duran Duran you turned on your local hit musi...

From InsideRadio.com

Buoyed by strong demand for digital and broadcasting, the advertising market grew 7% in May, according to the latest data from the Standard Media Index. Digital media increased ad spend 16% in May, while national TV ticked up 2%, with radio up sligh...

From InsideRadio.com this week: The outlook for radio this year is one of modest growth. BIA/Kelsey is revising its full-year 2017 forecast down slightly, calling for a 1.0% total increase in local radio revenue. But the growth will be propelled, in large part, from a...

A picture is worth a thousand words.

Borrell Associates asked advertisers if they planned to reduce certain media advertising. People continue to be pessimistic about print media, 1/4 point to reducing radio, & 1/5 say they will cut TV.

With these large numbers of advert...

Don't handicap your sellers!

One of the beautiful things about The Media Store is the simplicity of what we do. Digital Marketing is complex enough, why make it a harder process than it has to be. 

People do not appreciate art because of the process; people app...

While addressing TV & Radio revenue, senior director of research Robin Flynn told the S&P Global Market Intelligence’s 34th annual TV & Radio Finance Summit, “This year we think there will be a decline overall in the industry’s revenue, and then going forward w...

Two articles that came out today have a direct correlation. Radio Ink has a story that says the Magna predicts a 4.4% revenue decline in radio this year. While at the same time, All Access has an article that points out small businesses are spending close to HALF of th...

The first principle of marketing is to go where the people are. Would you put up a large billboard in a narrow alley between two abandoned commercial buildings? Of course not. There's nobody there to look at your expensive advertisement. 

As the world continues to chang...

Radio had a soft Q1 and with that they are looking to bounce back in Q2. InsideRadio.com reported that BIA/Kelsey forecasts an "8.4% uptick in digital but just a 0.5% increase in over the air." The article also states that radio's digital dollars are expected to grow 1...

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