our crazy blog ideas? 

“Yes, WETHERBEE is my real last name,” says “Big” John Wetherbee.  And the BIG means tall.    “I’m six-foot-nine, which is usually bigger than most folks. So I’m stuck with it.”  And he’s “big” in our community, our town.

Big John is famili...

What are the biggest digital advantages to your radio station's programming? 

Consider these ten ways that will help your stations cross the digital divide and build new audience:

  • Offer digital ways for listeners to access your programming.  The tower is o...

For over two years now, and our past BLOGS verify the fact, The Media Store has urged the implementation of digital products as an integral part of what needs to be presented to your advertisers along with their radio schedules.

From July 3, 2017 we said: We all know th...

When I started in radio sales at WXIZ-FM in Waverly, Ohio in 1985, I quickly learned that my customer's needs were always changing!  If I sold to them the same way I did just 24 months earlier, my skills were antiquated!  This was true of my clients' customers too!...

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