our crazy blog ideas? 

What are the biggest digital advantages to your radio station's programming? 

Consider these ten ways that will help your stations cross the digital divide and build new audience:

  • Offer digital ways for listeners to access your programming.  The tower is o...

part of this post is an excerpt from InsideRadio.com 

BIA/Kelsey says strong gains for mobile and digital advertising are powering revenue growth, and, over the next five years, the total local ad market is expected to increase at a 3.8% compound annual growth rate to $...

In understanding what advertisers want, one will better understand how we can deliver.

Let’s be frank. Your advertisers want ROI on what they are spending. Mark Ramsey a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing...

I got into radio 32 years ago; before smart phones, internet and Facebook, and radio was so hip and cool. Radio had big names like Rick Dees, Paul Harvey and Don Imus. If you wanted to hear the newest hit by Phil Collins or Duran Duran you turned on your local hit musi...

From InsideRadio.com this week: The outlook for radio this year is one of modest growth. BIA/Kelsey is revising its full-year 2017 forecast down slightly, calling for a 1.0% total increase in local radio revenue. But the growth will be propelled, in large part, from a...

Don't handicap your sellers!

One of the beautiful things about The Media Store is the simplicity of what we do. Digital Marketing is complex enough, why make it a harder process than it has to be. 

People do not appreciate art because of the process; people app...

Radio had a soft Q1 and with that they are looking to bounce back in Q2. InsideRadio.com reported that BIA/Kelsey forecasts an "8.4% uptick in digital but just a 0.5% increase in over the air." The article also states that radio's digital dollars are expected to grow 1...

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