our crazy blog ideas? 

The Media Store is different kind of digital marketing company with our main desire to find the products that bring our clients' clients the best results!  This is at the center of who we are, and we test everything ourselves to see what happens.  We decided early on t...

When I was a young boy my dad would tell me stories of doing business in downtown Cleveland, Ohio and it just seemed unreal to me.  30 years ago, is forever to an 8-year old boy and I marveled at his tales of the industrial giant of city that was Cleveland, Ohio.  The...

How do you turn an aging hotel on a busy street in the #1 tourist destination in the country into a potential guests' choice for the night?  That's a tough question but I can tell you this, it cannot be done without fixing the client's website!  Most think of their web...

One of the most important aspects of my sales style is a constant and never-ending desire to help our clients' customers improve their sales.  Focusing on solving your clients' problems is a good strategy but helping them solve their clients' problems is even better!...

When I started in radio sales at WXIZ-FM in Waverly, Ohio in 1985, I quickly learned that my customer's needs were always changing!  If I sold to them the same way I did just 24 months earlier, my skills were antiquated!  This was true of my clients' customers too!...

This article below, re-posted from Radio Ink today,  is one of many reasons The Media Store teaches its radio clients to work with all active, on-air clients with an "ad-on" approach.  Radio has long focused on the "big kill" in new business and the results speak for t...

Over the past year we have trained sellers at over 145 great independent radio stations across the country.  During these training sessions we have been telling sellers that Dunkin' Donuts is no longer in the donut business.  They are really in the coffee business and...

The world changed when Larry Page and Surgey Brin incorporated Google as a privately held company on this day, September 4, 1998.  Nearly 6 years later an initial public offering (IPO) took place on August 19, 2004, and Google moved to its headquarters in Mountain View...

My 30 years in radio were fun and rewarding, however as we move farther into the new millennium the actions by the Big 3 Radio operators continue to amaze me.  In their third, joint amended Chapter 11 plan filed this week, iHeart's massive 400-page document said some c...

It was thirty years ago when Get Outta My Dreams, Get into My Car" was recorded by Trinidadian-British sing Billy Ocean.  The song, based on a line in the Sherman Brothers' hit "You're Sixteen”,  was a favorite with top-40 & urban stations and peaked at #1 on the Billb...

My name is Michael Westen, I used to be a spy… this line started the weekly one-hour odyssey of a burned CIA operative for 7 years on USA Network.  LA Weekly described Michael as "Jim Rockford and MacGyver filtered through Carl Hiaasen."  If you are a fan of the show,...

McDonald's is listening to its customers, will radio do the same?

What is the difference between a Big 3 radio CEO and God? 

God doesn't think he's a Big 3 radio CEO!    

This week after announcing their second quarter of negative growth Entercom CEO David Field's message to investors is that the company is “turning the...

Jason Lamp Joins Adams Radio Group

Tallahassee, Florida, May 16, 2018– Adams Radio Group has named Jason Lamp VP & GM for it Tallahassee, Florida cluster, replacing retiring GM Hank Kestenbaum. Jason, a 23-year radio veteran, most recently worked with Community Broadcas...

Radio Ink, posted an article yesterday with the title, "Radio As Strong As Ever" after Nielson Audio reported that radio's reach is to 93% of the population. Is reach the final and lasting guide for radio's strength? CEO from The Media Store, Hugh McPherson, weighed in...

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