our crazy blog ideas? 

According to the recent released report and webinar, “Local Media’s New Phase: The Thinning of the Pack,” from Gordon Borrell & Associates, advertisers todayare buying more media but from fewer players. He says: In the past three years, advertisers have increased b...

For over two years now, and our past BLOGS verify the fact, The Media Store has urged the implementation of digital products as an integral part of what needs to be presented to your advertisers along with their radio schedules.

From July 3, 2017 we said: We all know th...

While your revenues in on-air spot remain flat, at best, DIGITAL continues to explode and is expected to be at $130 billion in two years. Are your stations taking advantage of that? As Gordon Borrell of Borrell Associates recently noted, 

“What’s really clear now is tha...

Of the $10 Billion that will be spent this year in local advertising by local car dealers, digital will gobble up 55% of the total!  That figure is more than HALF OF EVERY DOLLAR SPENT and it has more than doubled in the past three years!  Almost all of that is de...

Jerry Lee has been the epitome of what radio should be all about. He has nurtured this for over a half century at WBEB in Philadelphia. The beauty is that his vision has never wavered, nor has his commitment to excellence. His radio station is the prime example.

His ins...

Email needs to be a part of your marketing plan. Many retailers are

now saying it has now become “The Go-To” Channel as their top

moneymaker.

It should be no surprise, but recent studies have verified this fact. In a July 2017

published commentary by Ray Schultz, the forme...

In understanding what advertisers want, one will better understand how we can deliver.

Let’s be frank. Your advertisers want ROI on what they are spending. Mark Ramsey a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing...

From InsideRadio.com this week: The outlook for radio this year is one of modest growth. BIA/Kelsey is revising its full-year 2017 forecast down slightly, calling for a 1.0% total increase in local radio revenue. But the growth will be propelled, in large part, from a...

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