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5 things to know about 3rd party emails

1) EMAIL SENDING PLATFORM (ESP) - Compatibility
The CAN-SPAM Act of 2003 requires that a business accurately reveal who they are and that each email has an opt-out option for the recipient.  However, some Email Sending Platforms (ESPs), like MailChimp & Constant Contact, do not accept 3rd Party email lists. They require that the emails added are only those who directly opt-in as a customer (this is a first-person opt-in) or on your website. Some businesses use CRM’s for sending mass emails, but they are not as efficient as ESPs. Be sure to check with your ESP for compatibility.  You should never mix names together from a 3rd party and a 1st party email list.  Your 1st party list is your customers, your "Gold Standard," and you do not want to contaminate this data!  Your 3rd party email list is your prospects, your "future customers," and you only add them to your 1st party list when they become paying customers!
2) BOUNCES & UNSUBSCRIBES
After you upload the new contacts to your ESP, some emails will bounce. It doesn’t mean the email is not good. Each ESP has its own algorithm that affects delivery. Try sending the email again in a separate batch or email the bounces directly to determine if the bounce is legit. We send out our large emails in batches or waves to reduce bounces. After a year, a successful 3rd Party Database will have 50-60% of the list remaining.
3) BUSINESS EMAILS ARE INCLUDED
We will email to both personal & business emails that are in our database. We will not exclude business emails because people spend the majority of their day at work & will open it more frequently. An email campaign with a combination of personal & business emails gets the best results.
4) DUPLICATES
Opens will be higher than the Unique Opens provided in your Custom Email Database. This is because people will open emails & click on offers multiple times. Multiple opens is a good sign because it shows high interest or that the email was forwarded to a friend! Before we deliver the Custom Email Database, we scrub out these duplicates.
5) MARGIN OF ERROR
All data, like all products in business, have a margin of error. Restaurants have spoilage & food waste, retailers have breakage & seepage, professional businesses have errors & omissions, and even gold is only 99.99% pure! 3rd Party emailing has an average of 10-15% margin of errorWe work diligently to provide the lowest margin of error possible.

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936 SW 1st Avenue / #244  Miami, Florida  33130  / 305.520.9708

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